Filled with success stories, and writing prompts, reflection exercises, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas. They learn to trust their gut and go. In hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for.
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.The Story Of Telling Press #ad - Advance praise for the fortune cookie principle 'it's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. It's how well you tell your story. Read and apply!"chris guillebeau—author $100 Startup “This book is an inspiration. It encourages you to think beyond what you do to why you do it and why that matters to your customers.
This should be the next book you read. Had this been available when i was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Urgent, leveraged and useful, it will change your business like nothing else. Seth godin —author the icarus Deception It's not how good you are.
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One. #ad - The simple questions asked in this book help you to de-mystify that process. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The fortune cookie principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out.
A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Now i'm an entrepreneur I simply apply these principles each and every day. Wendy wilson bett—co-founder peter's yard "The wisdom in this book is better than any fortune.
Meaningful: The Story of Ideas That FlyPerceptive Press #ad - Jiwa explains a whole new way to innovate and change the world. Guy kawasaki"as marketers our future value and success relies on using our customers as our compass. We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth.
Buy it, share it, make it real. Seth godin"empathy, relevance, and affinity—three great concepts to help you make a dent in the universe. It’s full of lots of “aha” moments with a concrete tool that you can implement immediately. The most important book for your boss to read this year. But for every groundbreaking business that started this way, a thousand others have stalled or failed.
Meaningful: The Story of Ideas That Fly #ad - This book should be added to every marketer’s toolkit!"—diane diaz, instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITYListed as one of Inc Magazine's Top Business Books of 2015. Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies.
The story of ideas that fly is the story of the people who embrace them, adopt them, love them, care about them and share them. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet.
Difference: The one-page method for reimagining your business and reinventing your marketingThe Story Of Telling Press #ad - Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. Every year we're spending more money, more often, to interrupt more people, with messages they don't care about and don't pay attention to. This book is a generous work of genius. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
What if, and become the competition? difference lifts the lid on how brands like airbnb, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, instead of finding ways to be one step ahead of your competition, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing.
What better way to describe the challenge we all face in trying to make real connections in today's world?"—JONATHAN RAYMONDEMYTH, CHIEF BRAND OFFICER"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained.
Difference: The one-page method for reimagining your business and reinventing your marketing #ad - Mark schaeferauthor of return on influencebernadette jiwa is a hidden gem—'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace. The difference map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.
Seth godinmarketing is not a department it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013.
The Right Story: A brief guide to changing the worldPerceptive Press #ad - It is believed because it is told by the right person, in the right way, for the right reasons, at the right time, to the right people. Memorable stories about stories, practical, hard-won insights about how people change and why. The right story is one that is trusted. Every jiwa book is a special event, and this one is no exception.
There is only the wrong story or the right story. It’s not just about helping you to change someone’s mind. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us.
The Right Story: A brief guide to changing the world #ad - That’s what this book is about. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see. The success or failure of our ideas depends on us telling the right story.
Short and powerful. Seth godinwhat makes some bad ideas successful, and why do many good ideas fail? It turns out that there’s no such thing as a bad idea or a good idea.
Make Your Idea Matter: Stand out with a better storyThe Story Of Telling Press #ad - Don't let yours be one of them. A little book with a very big message. Discover different ways of thinking about your business, what you do and how you tell your story. Spark new ones. Then go make your idea matter. Advance praise for make your idea matter"every story you tell is a choice, and the choices you make matter.
This surprising little book delivers them in spades!"tom asacker — author of a clear Eye for Branding"Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with.
More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to make you think, to provoke, to generate ideas, and to bring your business to the next level.
Make Your Idea Matter: Stand out with a better story #ad - It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you. David airey — author of Logo Design Love. The path to success is littered with great ideas poorly marketed. This is what bernadette Jiwa does for entrepreneurs in Make Your Idea Matter.
Mark schaefer— author of return on influence & the Tao of Twitter"If I discover one useful insight in a business book, I consider the time well spent.
Marketing: A Love Story: How to Matter to Your CustomersThe Story of Telling Press #ad - This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors. Seth godin one of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. Bernadette's back, and just in time. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing: A Love Story: How to Matter to Your Customers #ad - Marketing has become a necessary evil for every business, but what if we adopted a different view of it? what if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people.
Story Driven: You don't need to compete when you know who you arePerceptive Press #ad - Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They tell the real story instead. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us.
When you have something to say, you don't need to shout. Bernadette jiwa helps us learn how to create the change we seek to make in the world. Seth godinevery one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win.
Story Driven: You don't need to compete when you know who you are #ad - How about you? what do you stand for? where are you headed and why? What’s been the making of you? What will make your career or company great? You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.
They have a powerful sense of identity. Whether you’re an individual or you’re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story.
This Is Marketing: You Can't Be Seen Until You Learn to SeePortfolio #ad - He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. The surprising role of tension in any decision to buy or not. How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market. The art of positioning--deciding not only who it's for, but who it's not for. Why the best way to achieve your goals is to help others become who they want to be.
Why the old approaches to advertising and branding no longer work. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is marketing shows you how to do work you're proud of, a small business owner, whether you're a tech startup founder, or part of a large corporation.
This Is Marketing: You Can't Be Seen Until You Learn to See #ad - . Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. This book shows you the way.
The Spark and the Grind: Ignite the Power of Disciplined CreativityPortfolio #ad - Fortunately, it’s possible to get good at both, as Wahl knows from experience. We remember his words in tough times: “Genius is 1 percent inspiration, 99 percent perspiration. Now erik wahl, a visual artist, and entrepreneur, speaker, helps us unite the yin and yang of creativity— the dynamic new ideas with the dogged effort.
But what if we’re wrong? what if it’s the spark and the grind? We love people whose creative genius arrives in sudden sparks of inspiration. They’ve learned how to spark their grind and they’ve learned how to grind their sparks. If you want to ensure constant creativity in your life and produce your most innovative work—this is your guide.
The Spark and the Grind: Ignite the Power of Disciplined Creativity #ad - . This book offers surprising insights and practical advice about how to fan the sparks and make the grind more productive. Wahl deftly synthesizes the wisdom of other artists, philosophers, and business visionaries throughout history, scientists, along with his own views. Here’s how he sums up his approach: The world needs people who enjoy swimming in ideas until they discover a great one.
Getting s*** done. But the most potent individual creators in any industry or environment have learned how to be both. After his corporate career suddenly ended, he pursued a spark—to paint photorealistic portraits—and ground it out until he got good enough to make very good art very quickly. He shows why we won’t get far if we rely on the spark without the grind, or the grind without the spark.
Seven Stories Every Salesperson Must TellKona Press and Michael Hanrahan Publishing #ad - How do the best salespeople connect, influence and persuade?With stories. Seven stories every salesperson must tell' takes you on a high-stakes sales journey, deliver insight, inspire action and close the deal, using stories to establish rapport and trust, and in doing so win new friends and collaborators.
. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract.
Seven Stories Every Salesperson Must Tell #ad - You'll learn stories to help you:- establish rapport and trust- present challenging insights- differentiate your solution- share your company values- unstick negotiation stand-offs- and create better business. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.