Life is short. Hugh macleod freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Everybody needs to get away from lousy bosses, and ACTUALLY start doing something they love, from boring, dead-end jobs that they hate, something that matters.
Evil Plans: Having Fun on the Road to World Domination #ad - The sometimes unfortunate side effect is that others will hate you for it.
Ignore Everybody: and 39 Other Keys to CreativityPortfolio #ad - When hugh macleod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Nobody suddenly discovers anything. A sample: * selling out is harder than it looks. After learning macleod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
The sovereignty you have over your work will inspire far more people than the actual content ever will. Macleod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. All existing business models are wrong. Things are made slowly and in pain. The idea doesn't have to be big.
Ignore Everybody: and 39 Other Keys to Creativity #ad - Don't try to stand out from the crowd; avoid crowds altogether. It just has to be yours. Find a new one. Diluting your product to make it more commercial will just make people like it less. There's no point trying to do the same thing as 250, 000 other young hopefuls, waiting for a miracle. How do new ideas emerge in a cynical, ignore everyone, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, expands on his sharpest insights, wittiest cartoons, and most useful advice.
If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail.
Freedom Is Blogging in Your UnderwearPortfolio #ad - They had direct contact with me. Careerwise, blogging gave me everything. This is a book about freedom. Hugh. The freedom that, I believe, will permanently and irrevocably change the world for the better. Suddenly I had direct contact with my audience. Even in the early days, the benefits of blogging were so glaringly obvious to me, I couldn’t understand why more people weren’t doing it.
So i decided to write a book about it; maybe I can help other people find this freedom, too. Suddenly my career as a cartoonist wasn’t dependent on other people: “The Gatekeepers”—publishers, editors, Hollywood executives, etc. Etc. Having a blog, a voice, having my own media, utterly changed my life.
Freedom Is Blogging in Your Underwear #ad - Ten years later, I still can’t. I could just do my thing, without having to wait for somebody else to give me the “green light. I didn’t have to wait around for somebody else to deem me “worthy. This was the freedom i spent most of my adult life searching for, the same freedom I believe we’re ALL searching for, in one way or another.
Specifically the personal freedom I discovered from the wonderful world of blogging, the freedom I hope everybody will eventually discover for themselves.
UnMarketing: Everything Has Changed and Nothing is DifferentWiley #ad - So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Unmarketing includes the latest information on: idea creation, authenticity, Social Media Platforming, Viral Marketing and Video, Transparency and Immediacy, Customer Service, Word of Mouth, Ethics and Affiliates, Marketing to Millennials, UnPodcasting, Consumer Advocacy and Leadership.
Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. We've been taught to market to others in ways we hate being marketed to cold-calling, ads, flyers, etc. With examples of what to do, retail, from small business right up to worldwide corporations in areas such as real estate, travel, and what not to do, service, and B2B.
UnMarketing: Everything Has Changed and Nothing is Different #ad - We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. With unmarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs.
For generations, marketing has been hypocritical. Unmarket to build trust and make lifelong customers! in 2009, start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, entrepreneurs, and students.
They are now back with this second edition, with all the brilliance of the first edition, buy, because Everything has Changed and Nothing is Different, plus new content and commentary to reflect the rapidly changing landscape we all live, and work in today.
The Caine Mutiny: A Novel of World War IILittle, Brown and Company #ad - In the intervening half century, The Caine Mutiny has sold millions of copies throughout the world, and has achieved the status of a modern classic. Herman wouk's boldly dramatic, upon its original publication in 1951, brilliantly entertaining novel of life--and mutiny--on a Navy warship in the Pacific theater was immediately embraced, as one of the first serious works of American fiction to grapple with the moral complexities and the human consequences of World War II.
The Caine Mutiny: A Novel of World War II #ad - Navy warship in the Pacific is "a novel of brilliant virtuosity" Times Literary Supplement. Winner of the pulitzer prize and a perennial favorite of readers young and old, Herman Wouk's masterful World War II drama set aboard a U. S.
Workplace Poker: Are You Playing the Game, or Just Getting Played?Harper Business #ad - If you are talented, ambitious, or as fast as you would like it to, but feel your career just isn’t accelerating as rapidly as it should, and hardworking, this book is for you. Most assume that they have an advantage that protects them—degrees from the right schools, great mentors, influential friends and family, or just better luck.
But these hyper-successful professionals have faced setbacks, too. If you have been frustrated to see others less talented, who don’t work as hard as you do achieve rapid professional progress while your career stalls out, this book is for you. With workplace poker¸ you’ll learn how to get out of you own way, and find the success you deserve.
The trick, he reveals, is to “play the game under the game, ” to think more deeply and act more strategically. Instead of allowing challenges to derail their rise, they’ve learned how to manage them better. In workplace poker, dan rust gives you the strategies you need to accelerate your career, and prevent setbacks from stalling your progress or spiraling it downward.
Workplace Poker: Are You Playing the Game, or Just Getting Played? #ad - If you’ve been annoyed by those who are successful primarily because of where they went to school, or family connections, or financial resources, this book is for you. Rust gives you the insight and skills you need to transform yourself and adapt and survive any hurdle—to turn every adversity into advantage, necessary to drive an exceptional career trajectory• Developing an interest in “corporate anthropology” and the complex human dimensions of business• Neutralizing the career-stalling impact of difficult or dysfunctional colleagues• Deeply “owning” and learning from career missteps and failuresIn his smart, and provides short, Rust shares stories of individuals who have applied these capabilities in real world situations, and every struggle into strength, funny, including:• Recognition of your own “blind spots” and what to do about them• Mastering strategic and authentic self-promotion• Enhancing your personal charm and likeability• Achieving the high energy, relatable voice, both mental and physical, focused exercises to help you think about yourself and your own career.
A career advisor explains why many talented, revealing the tells, secrets, blind spots, hard-working people often miss out on their full career potential, and unspoken rules you need to know in order to play the game to win.
Tribes: We Need You to Lead UsPortfolio #ad - Chris sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. . With his signature wit and storytelling flair, the ability to connect a tribe, Godin presents the three steps to building a tribe: the desire to change things, and the willingness to lead.
Consider joel Spolsky and his international tribe of scary-smart software engineers. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think. The new york times, businessweek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Tribes: We Need You to Lead Us #ad - Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. Or gary vaynerhuck, a wine expert with a devoted following of enthusiasts. If you think leadership is for other people, think again—leaders come in surprising packages.
If you need to rally fellow employees, investors, believers, customers, or readers around an idea, hobbyists, this book will demystify the process. Social media gives anyone who wants to make a difference the tools to do so. It's human nature to seek out tribes, ethnic, be they religious, political, economic, or even musical think of the Deadheads.
ReworkCurrency #ad - Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, seek investors, study the competition, yadda yadda. You don't need to waste time on paperwork or meetings. If you're looking for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
Rework #ad - With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. This book shows you the way. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. Hardcore entrepreneurs, people stuck in day jobs they hate, victims of "downsizing, small-business owners, " and artists who don’t want to starve anymore will all find valuable guidance in these pages.
You don't need to staff up.
The Urban Design Reader Routledge Urban Reader SeriesRoutledge #ad - The reader is initially introduced to those classic writings that provide the historical precedents for city-making into the twentieth century. The fourth part of the Reader explores key issues in urban design and development. The section concludes with several position pieces and debates on the future of urban design practice.
This book provides an essential resource for students and practitioners of urban design, drawing together important but widely dispersed writings. Following the widespread success of the first edition of The Urban Design Reader, this updated edition continues to provide the most important historical material of the urban design field, but also introduces new topics and selections that address the myriad challenges facing designers today.
The Urban Design Reader Routledge Urban Reader Series #ad - The six part structure of the second edition guides the reader through the history, theory and practice of urban design. Part two introduces the voices and ideas that were instrumental in establishing the foundations of the urban design field from the late 1950s up to the mid-1990s. The final part examines professional practice and current debates in the field: where urban designers work, their roles, what they do, their fields of knowledge and their educational development.
The second edition of the urban design Reader draws together the very best of classic and contemporary writings to illuminate and expand the theory and practice of urban design. Nearly 50 generous selections include seminal contributions from Howard, Koolhaas, Le Corbusier, and Jacobs to more recent writings by Waldheim, Lynch, and Sorkin.
Several new selections in this part of the book also highlight important international development trends in the Middle East and China.
Keep Going: 10 Ways to Stay Creative in Good Times and BadWorkman Publishing Company #ad - Disconnect from the world to connect with yourself—sometimes you just have to switch into airplane mode. Worry less about getting things done, and more about the worth of what you’re doing. Keep Working. Pay attention, and especially pay attention to what you pay attention to. The creative life is not a linear journey to a finish line, it’s a loop—so find a daily routine, because today is the only day that matters.
Keep Creating. Keep Playing. Instead of focusing on making your mark, work to leave things better than you found them. Keep going and its timeless, practical, and ethical principles are for anyone trying to sustain a meaningful and productive life. In his previous books steal like an artist and show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known.
Keep Going: 10 Ways to Stay Creative in Good Times and Bad #ad - Now he offers his most inspiring work yet, focused, with ten simple rules for how to stay creative, and true to yourself—for life. Keep going celebrates getting outdoors and taking a walk as director Ingmar Bergman told his daughter, ”The demons hate fresh air”. .
The Back of the Napkin Expanded Edition: Solving Problems and Selling Ideas with PicturesPortfolio #ad - And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take herb kelleher and rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen.
And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem. So writes dan roam in the back of the napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation.
. Three arrows to show direct flights. Three dots to represent Dallas, Houston, and San Antonio. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, and additional content, bigger pictures, this new edition does an even better job of helping you literally see the world in a new way.
The Back of the Napkin Expanded Edition: Solving Problems and Selling Ideas with Pictures #ad - Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. Join the teachers, marine drill instructors, parents, engineers, football coaches, assembly-line workers, students, financial analysts, pilots, project managers, doctors, and lawyers who have discovered the power of solving problems with pictures.
The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it.